30-Day Instagram Content Calendar Builder

Niche: Health Coaching
Audience: Busy Professionals
Goal: Build trust, provide value, promote services, and boost engagement

🔹 Day 1 (Value):
"Top 3 ways to meal prep faster this week 🍽️"
🔹 Day 2 (Story):
"Why I almost quit coaching—and what kept me going"
🔹 Day 3 (Promo):
"Spots open for 1:1 meal planning consults! DM ‘MEAL’ to book."
🔹 Day 4 (Engagement):
"What’s your biggest struggle with eating healthy during the week? 👇"
🔹 Day 5 (Behind-the-Scenes):
“A peek inside my Sunday meal prep routine 🥦🎥”
🔹 Day 6 (Value):
“5 healthy snacks that don’t taste like cardboard 🍫”
🔹 Day 7 (Story):
“My client Sarah dropped 12 lbs in 30 days—without skipping wine 🍷”
🔹 Day 8 (Promo):
“Download my free ‘Busy Week Meal Planner’—link in bio 📥”
🔹 Day 9 (Engagement):
“Pick one: 🍕 Pizza night or 🥗 Salad and Netflix? Drop your emoji!”
🔹 Day 10 (Behind-the-Scenes):
“How I create new recipes from scratch + a blooper reel 😅”
🔹 Day 11 (Value):
“3 mindset shifts to stop emotional eating forever 💭”
🔹 Day 12 (Story):
"The moment I realized I was burning out from trying to be ‘perfect’"
🔹 Day 13 (Promo):
"Early bird rate for the 4-Week Energy Reset Program ends tomorrow ⏰"
🔹 Day 14 (Engagement):
“What’s one food you refuse to give up—no matter what? 😂”
🔹 Day 15 (Behind-the-Scenes):
“Checking in on my fridge after 5 days—let’s see what’s left!”
🔹 Day 16 (Value):
“Best protein sources for vegetarians 🌱💪”
🔹 Day 17 (Story):
“The 3 foods I thought were healthy (but totally weren’t!)”
🔹 Day 18 (Promo):
“VIP client waitlist now open! 🔓 Priority spots go fast.”
🔹 Day 19 (Engagement):
“Vote: Would you join a 5-day detox challenge? ✅ or ❌”
🔹 Day 20 (Behind-the-Scenes):
“My desk setup when I coach clients from home 💻✨”
🔹 Day 21 (Value):
“4 ways to reduce sugar without missing it 🍯”
🔹 Day 22 (Story):
“The first time I cooked a healthy meal—and totally failed 😂”
🔹 Day 23 (Promo):
“Flash sale: 20% off all coaching plans this weekend only!”
🔹 Day 24 (Engagement):
“Fill in the blank: I feel healthiest when I .”
🔹 Day 25 (Behind-the-Scenes):
“Unboxing my grocery haul + what I’m cooking this week 🛒📦”
🔹 Day 26 (Value):
“Meal prep for under $30? Here’s how I do it 💰”
🔹 Day 27 (Story):
“My before-and-after mindset from fast food addict to meal planner”
🔹 Day 28 (Promo):
“Last call: Registration closes at midnight! 🎯”
🔹 Day 29 (Engagement):
“Which of these would help you most: (A) more energy (B) less stress (C) better food?”
🔹 Day 30 (Behind-the-Scenes):
"End-of-month review: wins, lessons, and what I’m changing for next month 💬"