30-Day Personal Branding Content Blueprint
✅ Example Input
Niche: Career coaching for young professionals Target audience: Millennials seeking high-paying jobs Main goal: Build authority & attract coaching clients Tone & style: Professional yet friendly Platforms: LinkedIn + Instagram Content pillars: Resume tips, interview strategies, personal branding Unique value proposition: Practical, no-fluff career advice Posting frequency: 4 times/week Preferred content: Carousels + short videos
✅ Example Output
Brand Foundation
Positioning Statement: “I help young professionals land their dream jobs with practical, no-fluff career strategies.”
Elevator Pitch: “I guide ambitious millennials to secure high-paying jobs by mastering resumes, interviews, and personal branding—without gimmicks or endless job applications.”
Tone & Voice: ✔ Professional but approachable ✔ Actionable tips over theory ✔ Confidence-building language
Core Content Pillars:
Resume optimization & job search hacks
Interview mastery techniques
LinkedIn branding strategies
Salary negotiation tips
Career growth mindset
30-Day Content Calendar (First 10 Days Preview)
Day 1 Topic: 5 Resume Mistakes That Kill Your Chances Hook: “These mistakes are costing you interviews…” Format: LinkedIn carousel + IG reel CTA: “Tag a friend who needs this!” Hashtags: #CareerTips #ResumeAdvice
Day 2 Topic: How to Answer “Tell Me About Yourself” Like a Pro Hook: “99% fail this question. Here’s how to ace it.” Format: Short video CTA: “Save this for your next interview!”
Day 3 Topic: The Power of LinkedIn: Your Digital Resume Hook: “Your resume alone isn’t enough anymore.” Format: LinkedIn post + IG story CTA: “Update your profile today!”
Day 4 Topic: Salary Negotiation Secrets Nobody Tells You Hook: “Here’s how to ask for what you deserve.” Format: Instagram carousel + LinkedIn article CTA: “Share this with someone starting a new job!”
Day 5 Topic: 3 Ways to Make Recruiters Notice You on LinkedIn Hook: “Standing out isn’t hard if you do this…” Format: Short-form video CTA: “Comment which one you’ll try first!”
(Days 6–30 include advanced tips, mindset posts, and behind-the-scenes content for authority building.)
Growth & Engagement Strategies
✔ Post LinkedIn polls weekly (e.g., “What’s your biggest interview challenge?”) ✔ Reply to every comment within 24 hours for algorithm boost ✔ Use Instagram Stories for Q&A and “Ask Me Anything” sessions ✔ Collaborate with micro-influencers in the career niche ✔ Add a weekly live session on Instagram or LinkedIn to build trust
Repurposing Plan
✔ Convert LinkedIn posts into Instagram carousels ✔ Turn Day 1 carousel into a TikTok voiceover video ✔ Bundle 5 tips into an e-book as a lead magnet ✔ Use short clips for Instagram Reels & YouTube Shorts
Hashtag Strategy
✔ Use 5 broad hashtags (#CareerTips, #JobSearch, #PersonalBranding) ✔ Add 5 niche hashtags (#YoungProfessionals, #CareerGrowth) ✔ Rotate hashtags every week for better reach
Monetization Tips
✔ End posts with: “Want 1:1 help? DM me ‘CAREER’ for coaching details.” ✔ Offer free resume audit to build trust, then upsell coaching ✔ Launch a mini-course or e-book after building authority