Client Magnet: Freelance Proposal Perfection Tool
⨠Example Output
Subject (pick 1):
Letâs Make [Clientâs App] the Daily Fitness HabitâNot Just a Download đŞ
Redesign Plan to Lift Retention + Subscriptions for [Clientâs App] đ
3-Week UX Sprint to 10x Engagement Signals for [Clientâs App] đ
Hi [Clientâs Name],
Big congrats on what youâve built with [Clientâs App] đ In fitness, habit beats hype, and your product is perfectly placed to help users build that habitâwe just need the interface to make every session feel easy, rewarding, and worth coming back to. I specialize in exactly that.
Quick Opportunity Snapshot đ
Based on your goal to boost retention and premium subscriptions, hereâs where I see fast wins:
Onboarding Friction: Users drop in week 1 when setup feels long/confusing â streamline to a 90-second âquick start.â
Daily Triggering: No clear âwhy today?â moment â add streaks, micro-rewards, and smart reminders tied to user goals.
Premium Visibility: Value is hidden â contextual nudges at moments of achievement (not paywall spam).
Navigation Density: Too many choices â simplify to 3 primary actions that reinforce habit loops.
Target Outcomes & KPIs (ambitious but realistic) đŻ
D7 Retention: +25â40% relative lift
Premium Conversion: +15â25% relative lift
Time-to-First-Win (TTFW): â20â30% (faster path to a motivating result)
Task Success Rate (core flow): âĽ90% in usability tests
Note: These are targets to guide design/experimentsâfinal impact depends on implementation & user base.
The Plan (3-Week Milestone Sprint) đď¸
Week 1 â Clarity & Concept
Rapid audit of flows (onboarding, logging, premium), heuristic review (Nielsen), and job-to-be-done mapping
Low-fi wireframes for core journeys + alt concepts (A/B candidates)
Deliverables: Audit deck, user journey map, wireframes (Figma)
Week 2 â High-Fidelity & Motion
Brand-aligned UI kit (typography, color, components)
High-fi screens + micro-interactions for habit loops & premium prompts
Deliverables: Figma prototypes, UI library, motion notes (Lottie/After Effects handoff if needed)
Week 3 â Hand-Off & Experiment Plan
Dev-ready specs (Auto-layout, constraints, exportables)
Experiment plan (see below) + analytics event schema (Amplitude/GA4)
Deliverables: Design package, spec sheet, A/B test plan, event taxonomy
Experiment & Analytics Framework đ§Ş
Events: onboardingcomplete, dailycheckin, workoutlogged, streakday, premiumpromptview, premium_start
Funnels: Onboarding â First Log â Day-3 Return â Day-7 Return â Premium Start
A/B Tests:
Onboarding length: quick-start vs guided setup
Premium prompt timing: after streak milestone vs end of session
Streak framing: numeric streak vs âconsistency badgesâ
Success Criteria: Stat-sig lifts on D7 retention and premium start with no increase in churn
What Youâll Get (Scope & Deliverables) đŚ
Complete redesign of core journeys (onboarding, daily log, premium entry)
High-fidelity screens + click-through prototype
UI library & tokens for dev parity
Motion guidance for micro-rewards & transitions
Analytics event schema + A/B roadmap
Hand-off support to engineering
Packages & Pricing đ°
Essential â $1,200
Audit + Wireframes + 1 core flow high-fi
1 revision
Growth (Most Popular) â $1,400
Everything in Essential + full core flows high-fi + UI kit
2 revisions + Satisfaction Guarantee â
Scale â $2,100
Everything in Growth + motion specs + expanded A/B variants + design QA during dev
3 revisions + priority turnaround
Payment Terms: 50% to start, 50% on delivery. (Milestone-based OK.) Timeline: 3 weeks total (rush options available if youâre launching soon).
Risk Reversal & Trust Builders đĄď¸
Satisfaction Guarantee: If the Week-1 direction misses the mark, Iâll realign at no extra cost within scope.
Proof: FitLife redesign â +35% retention in 3 months; premium upgrades doubled post-redesign.
Testimonials: âSarah turned our clunky app into a joy to use. Our engagement skyrocketed!â
Credentials: Human-Centered Design certified; 3+ years focused on wellness apps.
Collaboration & Communication đ
Channels: Slack for async, weekly 25-min Zoom for reviews
Artifacts: Loom walk-throughs for every milestone, Figma comments for traceable decisions
Handoff: Dev-ready specs, exportables, and QA notes to speed implementation
Optional Add-Ons (if you want extra firepower) đĽ
Push/Email Copy Kit to reinforce daily habits (+$200)
Accessibility pass (WCAG 2.1 AA) for key screens (+$150)
Premium Paywall Variant Pack (3 concepts) (+$250)
FAQs (Short & Clear) â
Do we keep the Figma source? Yesâyours.
How are revisions handled? Included as above; additional rounds scoped transparently.
Can you work with our devs? Absolutelyâhappy to coordinate in standups or async.
Next Step (Light but Clear CTA) đ¤
I have two 15-minute intro slots this week: Wed 3:00 PM or Fri 10:30 AM (your time). Reply with the slot you preferâor send another time and Iâll make it work.
Bonus for moving fast: book this week and Iâll include a free usability audit of your upcoming web platform so both experiences feel cohesive. đ
Looking forward to helping [Clientâs App] become the fitness app people donât just downloadâthey return to, every day.
Warmly, Sarah UX/UI Designer for Health & Wellness Apps â¨