CONTENT FORGE - pt. 1

Based on the briefing provided, I will prepare a structured technical task (TT) for creating a content plan and workflow. This TT will include key elements for the effective promotion of Ivan Petrov's expertise on Instagram and YouTube platforms.


To create a Workflow for Ivan Petrov's blog


Ivan Petrov is an expert in business finance and management accounting. His goal is to help entrepreneurs achieve transparency in financial management, increase profitability and ensure business sustainability [[Briefing]].
The main objective: through the creation of video content, reach the target audience, increase brand awareness, demonstrate expertise and attract new clients to services.



Who: Entrepreneurs with annual revenue of 50 million rubles.
Challenges:
Lack of transparency in financial management.
Low profitability due to inefficient resource allocation.
Cash gaps and difficulties with cash flow planning.
Lack of awareness of the importance of working with finances and management accounting [[Briefing]].
TA Goals:
Increase business profitability.
Avoid cash gaps.
Get a stable income (dividends).
Make the business safe and manageable [[Briefing]].




Optimization of costs for individual items up to 30%.
Reduction of operating expenses (OPEX) by 9.3%.
Implementation of KPIs in production, which allowed to reduce the wage fund by 8%.
Tax optimization with an increase in EBITDA by 1.5%.
Automation of consolidated management reporting (CF, PnL, BS) for several groups of companies, including international projects [[Briefing]].
Formation and implementation of financial strategies, including short-term and long-term planning.
Implementation of management accounting in ERP systems [[Briefing]].




Business transparency: Helping business owners understand where the money goes, how to distribute and control it correctly.
Financial security: Protecting the business from cash gaps, unforeseen expenses and tax risks.
Profitability: Increasing profits through competent financial management and cost optimization [[Briefing]].




Target audience coverage: Attract the attention of entrepreneurs with revenues of 50 million rubles.
Recognition and authority: Strengthen Ivan's position as an expert in financial management.
Service sales: Attract new clients for budget optimization services, implementation of management accounting and financial planning [[Briefing]].

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What is management accounting and why is it needed?


Analysis of the basic principles of management accounting.
How it helps to control finances and make decisions.
Real examples of implementation and results [[Briefing]].


How ​​does working with finances help to increase business profitability?


Cost optimization methods.
How to avoid cash gaps.
Practical advice on increasing EBITDA [[Briefing]].


How ​​to automate financial accounting and reporting?


Implementation of ERP systems.
Benefits of automation for business.
Cases of successful automation [[Briefing]].


How ​​to form a company's financial strategy?


Short-term and long-term planning.
How to take into account risks and opportunities.
Examples of successful strategies [[Briefing]].


Answers to frequently asked questions from entrepreneurs:


How to increase profits?
How to avoid cash flow gaps?
Where to get dividends? [[Briefing]]




Style: Practical, applied, useful.
Formats:
Analysis of real cases (for example, how an expense item was optimized or a KPI was implemented).
Tips and recommendations (step-by-step instructions). - Answers to frequently asked questions from entrepreneurs.
Educational videos (e.g., "How to build a financial business model").
Tone of communication: Professional, but accessible. It is important to avoid complex terms unless they are explained in simple terms [[Briefing]].




YouTube:


Long videos (10-20 minutes).
Case studies, master classes, interviews with other experts.


Instagram:


Short videos (up to 1 minute).
Carousels with useful information.
Stories with answers to subscribers' questions.


Additional:


Telegram channel for more in-depth materials.
Possibility of holding webinars or strategic sessions.




Video Structure:


Introduction (attention grabbing): 10-15 seconds.
Main part: practical information, problem analysis, solution.
Conclusion: call to action (e.g. sign up for a consultation or subscribe to the channel).


Visual Design:


Clear plan of the video.
Use of graphs, charts, tables for clarity.
Minimalistic design without unnecessary elements.


Sound and Video Quality:


Good lighting.
Clear sound (use of microphone).




"How I Saved My Business 9.3% on Operating Expenses. Step-by-Step Analysis."
"5 Financial Management Mistakes That Are Killing Your Profits." 3. "Management accounting: why it is important and how to implement it in 30 days."
"How to automate financial accounting and save time on reports."
"Where to get dividends? 3 ways to increase the personal income of a business owner."




On YouTube:


Growth in the number of subscribers.
Number of views (goal: from 1000 views per video).
Engagement (likes, comments, saves).


On Instagram:


Growth in the number of subscribers.
Publication reach (goal: from 5000 impressions per post).
Clicks to the website/contacts.


General metrics:


Number of requests for services.
Conversion from views to clients.




Planning:


Creating a monthly content plan with topics, formats, and deadlines.
Using a publishing calendar to distribute content evenly.


Preparing materials:


Finding relevant data on financial practices and technologies.
Creating illustrations, graphs, and memes.
Recording videos and processing content.


Publishing:


Frequency: at least 2 publications per week on YouTube and 3 publications per week on Instagram.
Publishing time: morning (8:00–9:00) or evening (19:00–21:00).


Analyzing metrics:


Tracking reach, likes, comments, and clicks to the company's website.
Adjusting content based on feedback.




The first content should be ready in 2 weeks after the approval of the technical specifications.
Regularity of publications: at least 2 videos per week.


Result:
Ivan Petrov's content should be as practical, visual and focused on solving specific problems of the target audience as possible. Strengthening visualization and analyzing real cases will help you stand out from the competition.
If you have any questions or additions, I am ready to adjust the conclusions!