CONTENT FORGE - pt. 2
ATTENTION! The result looks bad, as it is presented as a table, which cannot be transferred here. In addition, the table is shortened to show an example.
Based on the provided technical specifications and briefing, I will create a content plan for 30 topics, observing the specified requirements. Each topic will include educational, entertaining and selling elements, and also meet the needs of the target audience.
| Content unit | Meaning | TA request | CTA (optional) | |
-----------------------|------------|-------------|-----------------| | 1. "How I saved my business 9.3% on operating expenses. Step-by-step analysis." | Education: Analysis of the methodology for reducing OPEX through cost analysis.
Entertainment: A story about how the client initially did not believe in the result, but was then surprised.
Sales: Mention of Ivan Petrov's unique methodology for implementing KPIs. | How to reduce operating expenses? | "Want to know how to save on expenses without losing quality? Sign up for a free consultation." | | 2. "5 financial management mistakes that are killing your profits." | Education: A practical list of mistakes with examples of their consequences.
Entertainment: Memes with humorous situations from the lives of entrepreneurs.
Sales: Emphasizing the importance of automating accounting to avoid mistakes. | How to avoid typical financial mistakes? | "Find out how to automate accounting and avoid these mistakes. Contact me for a detailed analysis." | | 3. "Management accounting: why it is important and how to implement it in 30 days." | Education: Steps to implementing management accounting.
Entertainment: Ivan's personal story about his first experience implementing accounting.
Sale: An example of a successful case with an increase in EBITDA by 1.5%. | How to implement management accounting? | "Get a free checklist for implementing accounting. Write me a private message." | | 4. "How to automate financial accounting and save time on reports." | Education: Instructions for choosing an ERP system.
Entertainment: Video demonstrating the system's operation (before and after).
Sale: Mention of Ivan's experience in automating international projects. | How to choose an ERP system? | "Get access to the demo version of the system. Leave a request on the website." | | 5. "Where to get dividends? 3 ways to increase the personal income of a business owner." | Education: Methods of profit distribution and dividend formation.
Entertainment: A story about an entrepreneur who was able to withdraw money from a business.
Sale: Mention of Ivan's strategies for financial planning. | How to get a stable income from a business? | "Find out how to correctly withdraw dividends. Get expert advice." | | 6. "How to avoid cash gaps: 3 steps to financial stability." | Education: An action plan to prevent cash gaps.
Entertainment: A carousel with graphs and a provocative headline "Your money is leaking away!"
Sale: An example of a successful case with cash flow forecasting. | How to avoid cash gaps? | "Get a cash flow forecast template. Write to Direct." | | 7. "Company financial strategy: how to build it in 1 month." | Education: A step-by-step plan for creating a financial strategy.
Entertainment: A story about a company that doubled in size thanks to the right strategy.
Sales: Mention of Ivan's methodology for long-term planning. | How to build a financial strategy? | "Get a detailed strategy plan. Sign up for a consultation." | | 8. "How to increase business profitability by 30% per year?" | Education: Analysis of key factors of profit growth.
Entertainment: Video of an interview with a client who achieved such results.
Sales: Mention of a unique cost optimization methodology. | How to increase business profitability? | "Find out how to increase profits. Get a customized plan." | | 9. "How to control finances if you are not a financier?" | Education: Simple tools for controlling finances.
Entertainment: Humorous video "Accountant vs. Business Owner."
Sales: Mention of Ivan's course on basic financial skills. | How to control finances? | "Get access to a free lesson. Write to Direct." | | 10. "How to implement KPI in production and save 8% on wages?" | Education: Instructions for implementing KPI.
Entertainment: A story about how employees resisted changes.
Sale: Mention of Ivan's successful case. | How to implement KPI? | "Get a KPI implementation template. Leave a request on the website." |(Continuation of the table for the remaining 20 topics is similar to the above lines.)
- Does the title evoke an emotional response?
- Yes, the titles are provocative and arouse interest (for example, "How I saved my business 9.3%").
- Does the specific request solve the target audience?
- Yes, each topic solves one of the target audience's problems (as specified in the technical specifications).
- Is there a native transition to the USP?
- Yes, the USP is integrated organically through Ivan's cases and experience.
- Send the content map before moving on to step 4 "scenarios".
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| Topic | Engagement | Conversion potential | Priority | |
----------|--------------------|-----------------------------|------| | Topic 1 | High | High | High | | Topic 2 | Medium | Medium | Medium | | … | … | … | … |
The content plan includes 30 topics, each of which combines educational, entertaining and selling elements. All topics are tied to the requests of the target audience and Ivan Petrov's USP.
Answer: The content plan is ready.