Content Planning and Strategy

Tailored Content Calendar for Company Blog
Platform: Company Blog
Target Audience: Tech enthusiasts and professionals
Posting Frequency: Weekly
Goals: Increase website traffic and engage subscribers
Content Categories/Themes:
AI innovations
Tech tutorials
Industry insights
Strategy Overview:
Given your goals and existing assets, the plan will center around using a mix of infographics and long-form articles to cater to the interests of tech enthusiasts and professionals. The content will lean into the success of "AI in daily life", while also addressing the audience's feedback for more "how-to guides". Given the rise in interest around quantum computing, this will be incorporated into your editorial strategy, and you'll also leverage the 5 unpublished articles on cloud computing.
Monthly Breakdown:
June:
Week 1: Industry Insights
Topic: Quantum Computing: What's the buzz about?
Format: Long-form article
Week 2: Tech Tutorials
Topic: How-To Guide: Setting up your first cloud-based app
Format: Infographic
Week 3: AI Innovations
Topic: 5 Ways AI is Reshaping the Medical Field
Format: Long-form article
Week 4: Tech Tutorials
Topic: A Deep Dive into Cloud Computing Architectures
Format: Long-form article (Utilize one of the unpublished articles)
July:
Week 1: Industry Insights
Topic: Tech Conferences to Watch Out For in 2023
Format: Infographic (highlighting the Tech conference in July)
Week 2: AI Innovations
Topic: AI in Everyday Gadgets: What's Inside Your Smartphone?
Format: Long-form article
Week 3: Tech Tutorials
Topic: Demystifying Quantum Computing: A Beginner's Guide
Format: Infographic
Week 4: Industry Insights
Topic: Post-conference Round-up: Top Takeaways from July’s Tech Conference
Format: Long-form article
August:
Week 1: Tech Tutorials
Topic: Cloud Computing 101: Basics for Tech Enthusiasts
Format: Long-form article (Utilize another unpublished article)
Week 2: Industry Insights
Topic: The Future of Quantum Computing: Predictions for the Next Decade
Format: Long-form article
Week 3: AI Innovations
Topic: Beyond Siri and Alexa: The Rise of Specialized AI Assistants
Format: Long-form article
Week 4: Tech Tutorials
Topic: Migrating to the Cloud: A Step-by-step Guide
Format: Infographic
September:
Week 1: Industry Insights
Topic: Preparing for the September Tech Conference: What to Expect
Format: Infographic
Week 2: AI Innovations
Topic: AI Ethics: Balancing Innovation with Responsibility
Format: Long-form article
Week 3: Tech Tutorials
Topic: Quantum Computing for Professionals: Applications and Opportunities
Format: Long-form article
Week 4: Industry Insights
Topic: September Tech Conference: Highlights and Innovations
Format: Long-form article
Strategy Notes:
Stay abreast of competitor X's webinars for potential topics of interest. Considering creating a monthly or bi-monthly webinar to keep up and possibly outpace them.
Make use of CTA (Call to Action) at the end of each article or infographic to engage subscribers, perhaps leading them to related articles or prompting them to subscribe if they haven't.
Maintain the brand voice of being "professional but approachable". Use relatable examples and case studies.
Consider pushing out a mid-week quick tip or fact related to the week's topic on social media channels for additional engagement.
Metrics & KPIs:
Track website traffic week-over-week.
Monitor the number of subscribers before and after each post.
Use UTM parameters to track which topics drive the most traffic.
Seek feedback regularly and adjust the strategy as required.
Remember to promote your content effectively on other platforms (especially after the publication of every new piece), engage with your audience in the comments, and stay updated with the latest industry trends. Happy blogging!