Employer Branding Optimizer

Based on the information you've provided, your current employer branding is perceived as a competitive and high-pressure environment. However, you wish to shift this perception to a supportive, innovative, and inclusive workplace.
Analysis: Your current branding might be causing difficulty in retaining employees and attracting the creative professionals in the tech industry you're targeting. The perceived high-pressure environment contrasts with your values of innovation, diversity, and teamwork, creating a gap between your desired and current branding.
Recommendations:
Communicate your values more prominently in your branding materials, highlighting how they translate into daily operations.
Incorporate employee testimonials in your branding strategy, letting potential candidates hear directly from satisfied employees about your supportive, innovative, and inclusive work environment.
Promote your unique benefits and perks more widely, such as professional development opportunities and team-building events.
Address employee feedback regarding work-life balance by implementing flexible work schedules or wellness programs.
Following these recommendations will better align your employer branding with your mission and values, creating a more appealing image for your target talent pool.