Inclusive and Diverse Writing

Thank you for providing comprehensive details about your content and context. Given the information you've shared, here are some insights and recommendations for crafting a globally inclusive message for your company's values and mission statement:
Broadening Terminology:
"Achieve greatness": This phrase can be perceived differently across cultures. For some, "greatness" might be associated with individual achievement, while in collectivist cultures, community or collective progress might be a higher priority. Consider changing to: "realize their potential" or "thrive together."
"No matter who they are": It's a broad statement, but it might be worth clarifying or expanding upon to include implicit factors like gender, age, ability, race, etc., which can drive a deeper connection. However, avoid creating an exhaustive list as it can inadvertently leave out some groups. One way to rephrase is: "Regardless of their identity, background, or journey…"
Cultural Nuances:
Considering Asian and African cultural nuances: Both continents have vast cultural diversity. One general observation is that many Asian cultures value harmony, family, and respect, while many African cultures emphasize community, ancestry, and unity. Infuse these values subtly into your message.
Representation Matters:
Visuals and imagery on your website should be diverse. Taking a cue from Dove's Real Beauty campaign, it's essential to have representation from various ethnicities, body types, ages, abilities, and other aspects of identity.
Feedback Loop:
It's essential to continually gather feedback from diverse groups to ensure your message remains inclusive. This could be through community engagement, surveys, or periodic consultations.
Aligning with Internal Initiatives:
Highlighting your annual diversity and inclusion workshops subtly on your site or in communications can reinforce your commitment to these values. Consider a statement like, "Our commitment to inclusivity isn't just in our words. Every year, we engage in workshops and training to better understand and champion diversity in all its forms."
Potential Revised Statement:
"We envision a world where every individual, regardless of their identity, background, or journey, can realize their potential and thrive together. Our dedication to this mission is both spoken and lived, continually evolving as we learn and grow in our commitment to inclusivity."
Final Tips:
Avoid jargon or colloquialisms, which might not resonate or be understood globally.
Remember that inclusivity also considers accessibility. Ensure that your website is accessible to people with disabilities.
It's essential to be genuine. Avoid making changes just for optics. Ensure that your external communications mirror your company's internal culture and actions.
Remember, inclusivity and diversity are evolving fields, and while it's important to strive for broad appeal, no single statement will be perfect for everyone. Continual learning, feedback, and iteration are key.