Low-cost Marketing Ideas for Salespeople

Host Educational Webinars: Create informative webinars on topics related to mortgages, home buying, or personal finance. Promote these webinars through social media, email marketing, and your website. Offering valuable insights can establish you as an expert and attract potential clients.
Content Marketing: Start a blog or vlog on your website or social media channels. Share helpful articles, videos, and infographics about mortgage tips, industry trends, and real estate market updates. Consistent, informative content can draw organic traffic and build your reputation.
Collaborate with Realtors: Build partnerships with local real estate agents. Attend their open houses, provide financing information, and offer to co-host workshops or seminars. A strong network with real estate professionals can generate referrals.
Social Media Challenges: Create mortgage-related challenges or contests on platforms like Instagram or TikTok. Encourage users to participate by sharing their home buying stories or tips. Use unique hashtags to increase visibility.
Client Testimonials: Showcase your satisfied clients by sharing their success stories and testimonials on your website and social media. Authentic reviews can build trust and credibility.
Local Sponsorships: Support local events, charities, or sports teams by sponsoring them. This can increase your visibility in the community and show your commitment to the area.
Free Workshops: Host free workshops or seminars about home buying and financing for first-time homebuyers or specific groups (e.g., veterans, seniors). These events can establish you as an authority and generate leads.
Leverage LinkedIn: Optimize your LinkedIn profile to highlight your expertise and connect with real estate professionals, financial advisors, and potential clients. Share industry insights and engage in meaningful discussions.
QR Codes: Create QR codes that link to your contact information, website, or a video introducing yourself. Place these codes on flyers, business cards, or property listings to make it easy for people to reach you.
Niche Marketing: Identify specific niches within the mortgage market (e.g., medical professionals, teachers, veterans) and tailor your marketing efforts to cater to their unique needs and preferences.
Video Testimonials: Encourage satisfied clients to record short video testimonials about their experience working with you. These can be shared on social media and your website for added authenticity.
Participate in Online Forums: Join online forums or discussion boards related to mortgages or real estate. Offer valuable advice, answer questions, and subtly promote your services through your forum signature or profile.
Local SEO: Optimize your website for local search terms, and ensure your Google My Business listing is complete and up to date. This can help you appear in local search results when potential clients are looking for mortgage services in your area.
Podcast Appearances: Reach out to local or niche-focused podcasts and offer to be a guest. Discuss mortgage-related topics and share your expertise with their audience.
DIY Home Improvement Workshops: Partner with local home improvement stores to offer DIY workshops. This can attract homeowners looking to finance renovations or upgrades.