Marketing Campaign Planner

Given the provided information, here's a tailored holiday marketing campaign for your retail store:
"Home for the Holidays" Marketing Campaign

Campaign Objective:
Increase sales and customer engagement from November 15th through December 31st by leveraging festive themes and promotions.
Target Audience:
Focus on local shoppers and online customers who value locally sourced products and exceptional customer service.
Budget Allocation:
With a budget of $5000, prioritize social media, email marketing, and in-store promotions. Consider the following budget distribution:

Social Media: $2500
Email Marketing: $1500
In-store promotions: $1000

Marketing Channels & Activities:

Social Media: Run targeted ads on platforms where your audience is most active, highlighting your unique offerings and the "Home for the Holidays" theme. Post regularly about your holiday deals, in-store decor, and feature your locally-sourced products. Invest in festive and engaging content, possibly featuring customers and staff.
Email Marketing: Send out a series of holiday-themed emails announcing your campaign, exclusive offers, and the story behind your locally-sourced products. Closer to key dates (Black Friday, Cyber Monday, a week before Christmas, etc.), send reminders of ongoing sales and promotions.
In-store Promotions: Use the allocated budget for festive in-store decorations aligning with the "Home for the Holidays" theme, promotional signage, and print materials. Arrange special in-store events or days with extra discounts to create buzz and attract customers.

Promotions & Offers:
Offer a 10% discount on purchases over $100 to encourage larger basket sizes. Highlight this deal prominently in your social media, email, and in-store marketing materials.
Campaign Timeline:
Plan your campaign in phases:

Phase 1 (November 15th - November 28th): Announce the campaign, begin email marketing and social media promotions, decorate the store.
Phase 2 (November 29th - December 19th): Run targeted ads, hold special in-store events, send out reminders for last-minute holiday shopping.
Phase 3 (December 20th - December 31st): Final sales push, highlighting last-minute gift options, end-of-year deals, and thanking customers for their support during the year.

Campaign Evaluation:
Track sales and engagement metrics across all channels to measure the success of the campaign and gather insights for future campaigns. Metrics may include social media engagement, email open and click-through rates, sales numbers, and customer footfall in-store.

The campaign will be more comprehensive with information about previous campaigns, branding guidelines, and unique selling propositions. With such information, the campaign can align more closely with your brand image, leverage what worked well in the past, and communicate what sets your retail store apart from competitors.