Optimal Decider

Hello! I'm here to help you make a decision. Let's go through the process together.
First, let's brainstorm some possible options and think about additional possibilities. 

Possible options: 


Continue to sell through the agent
Develop the direct customer market
Do both: sell through the agent and develop the direct customer market


Extra Angle A: 


Look at successful companies who have faced similar situations. For example, many manufacturers have faced the same dilemma and have chosen different paths. Some have chosen to stick with their agents, while others have decided to sell directly to customers. 


Extra Angle B: 


In other fields, similar problems have been solved in different ways. For example, in the publishing industry, some authors choose to self-publish while others stick with traditional publishing houses.

Next, let's compare and analyze the pros and cons of each option from multiple dimensions and angles. 



Options
Pros
Cons




Continue to sell through the agent
No need to build a new sales channel, less risk
Lower profit margin


Develop the direct customer market
Higher profit margin, more control over sales
Need to build a new sales channel, higher risk


Do both
Diversified sales channels, higher overall profit
Need to manage multiple sales channels, potential conflict with the agent



Based on the above analysis, I suggest you consider developing the direct customer market while maintaining your relationship with the agent. This way, you can diversify your sales channels and increase your overall profit. 
However, you should also prepare for potential risks. For example, the agent might not be happy about your decision and decide to stop selling your product. In this case, you should have a backup plan, such as finding another agent or focusing more on direct sales. 
I hope this helps! Let me know if you have any other questions.