Optimized Marketing Campaign

In a world where mobile technology is constantly being renewed, our new range of smartphones is ready to stand out. This marketing campaign targets young urban adults, aged 20 to 30, who are passionate about technology. Our goal is to increase sales by 25% in the quarter following the launch and to increase brand awareness by 40% on social media.

We offer an unmatched combination of high technology, innovative design, and intuitive user experience. Our smartphones stand out with their augmented reality features and extended battery life, surpassing our competitors.



Instagram: Creation of high-definition videos highlighting the most innovative aspects of the smartphone. Use of influencers to demonstrate features in real situations. Interactive stories to generate direct engagement.
Facebook: Launch of targeted advertising campaigns based on demographic data. Organization of contests and sharing campaigns to increase visibility. Regular posts including infographics to explain technological advances in a fun and informative way.



Newsletters: Weekly sending of newsletters containing product information, exclusive offers, and customer stories. Attractive design and engaging content to encourage clicks and conversions.
Educational Email Series: Sending a series of targeted emails after registration to inform potential customers about the specifics and benefits of smartphones.



Banners and Videos: Creation of interactive banners and captivating advertising videos on popular websites and streaming platforms. Use of retargeting to reach website visitors who have not made a purchase.



Design: Use of the brand's color palette (blue and grey) to create a consistent visual identity. Minimalist and modern design to reflect technological innovation.
Tone: Young and dynamic language to resonate with the target audience. Inspirational and future-focused messages to underline the brand's vision.



Instagram: Dynamic content focused on aesthetics and user experience. Use of custom AR filters to promote interaction.
Facebook: Informative and educational content, emphasizing technical specifications and practical daily use.
Emails: Personalized messages based on user preferences and behavior. Content adapted to each stage of the customer journey.



Email Conversion Rate: Tracking the number of sales made following the opening of an email.
Social Media Engagement: Analysis of interactions (shares, likes, comments) to assess the impact of the content.
Increase in Online Sales: Comparison of sales data before and after the campaign to measure its effectiveness.



Planning: The campaign extends over three months, from February 1st to April 30th, 2024, to coincide with other marketing initiatives.
Phases: Each month will be marked by a theme or aspect of the product to highlight, with specific content and promotions.



Advertising Regulations: Strict compliance with current laws regarding advertising, ensuring responsible communication.
Data Protection: Commitment to protecting customer data in accordance with GDPR and other relevant regulations, reinforcing customer trust.