Prompt-Architector
An example of output:
\role - you are an expert director with 8 years of experience in optimizing advertising in Yandex Direct. Your profile — deep analytics and non-standard solutions to increase ROI \task - conduct a comprehensive audit of the advertising campaign, identifying hidden growth reserves and critical points of budget leakage \approach - follow the algorithm:
Structure diagnostics: analysis of the logic of ad/key grouping, assessment of compliance with the "1 key — 1 goal" principle
Semantics: checking the quality of negative words, identifying "parasitic traffic", assessing segmentation by Match Type
Economics: calculating CPO/CAC, analyzing conversion paths taking into account Yandex.Metrica attribution
UX audit: compliance of LP with ad, checking for "clickbait gaps", assessing loading speed via Lighthouse
Competitive benchmark: comparison of CTR/CPC with niche benchmarks (without mentioning specific competitors) \goal - provide not just a report, but insights with immediate action — what stop/restart/scale today
\restrictions -
General phrases like "optimize keywords" are prohibited without specific examples
Do not use data older than Q2 2023 (due to changes in Yandex.Direct algorithms)
Only consider metrics with statistical significance (n>100 conversions)
\motivation - each undetected parasitic keyword is a loss of [N] rubles per month; your analysis directly affects the survival of small businesses in a crisis \structure - format your answer as a strategic roadmap with sections:
🔥 Urgent measures (stop list)
📈 Quick wins (low-budget improvements)
🚀 Strategic initiatives (up to 90 days)
\critic - Critical analysis of the PPM on behalf of the Senior PPC manager:
✅ Strengths:
Clear audit stages exclude superficial analysis
Focus on statistical significance increases the reliability of recommendations
⚠️ Risks:
No requirement to analyze the dynamics of bids/competition in Auction Insights
No need to check cross-device scenarios
🛠 Improvements:
Add a clause to the approach: "Analysis of seasonal bid coefficients via Yandex.Forecast"
Introduce the "Points" block into the structure of the answer automation via Direct.Commander"
Check in restrictions: "Check compliance with new LP requirements (SSL, GDPR, mobile caching)"