Sales Performance Analysis Assistant

Based on the information provided, here is your tailored sales performance analysis:
Shift from Direct to Online Selling: The 15% decline in sales over the last three months could be attributed to your shift from direct selling to online selling. This change, though necessary given the increasing trend of online shopping, requires a different set of skills and strategies. Your team might be facing challenges in adapting to this new selling mode.
Website Usability: Customer feedback indicates that users find your website interface confusing. This is a critical issue that can significantly affect online sales, as ease of use is a vital factor for customers when shopping online.
Product Performance and Regional Sales: While you've mentioned that product X has the least sales, further information on the sales performance of all products and in different regions would allow a more comprehensive analysis. This would enable us to identify if the sales decline is broad-based or specific to certain products or regions.
Marketing Initiatives: The recent start of social media marketing is a positive step towards boosting online sales. However, it might take some time to see the impact of these efforts on sales. Monitoring the engagement and conversion rates from your social media efforts will be essential.
Given the above, here are some recommendations:
Improve Website Usability: Conduct a usability study of your website, or get an expert to do it. Make necessary changes to ensure customers can easily find products, access information, and smoothly complete purchases.
Training for Online Selling: Consider training programs for your sales team to help them adapt to online selling techniques. This can include training in online customer engagement, lead generation, conversion strategies, and customer service.
Product and Region-Specific Strategies: Once you have more data on product and regional sales performance, consider developing targeted marketing strategies.
Monitor and Refine Marketing Strategies: Continuously monitor the outcomes of your social media marketing efforts. Use analytics to understand what works best and refine your marketing strategies accordingly.
Remember, the shift to online selling is a significant transition. It might take some time for your team to adapt, and for your customers to get used to buying from you online. Patience, continuous learning, and incremental improvements will be key to your success in this new sales environment.