SEO Strategies For Your Website

Given your business specifics and objectives, here is a detailed SEO strategy to enhance your website's visibility and increase organic traffic:

Website Optimization:

a. On-Page SEO: Optimize your product descriptions, blog posts, and DIY tutorials with your desired keywords ('Handmade crafts', 'DIY craft supplies', 'home decor'). Remember to naturally incorporate keywords into your content and avoid keyword stuffing.
b. Meta tags: Make sure all pages have unique and descriptive meta titles and descriptions that include your target keywords. This not only helps search engines understand the content of your pages but also encourages users to click through to your website.
c. Image SEO: Use descriptive file names and alt text for your images, especially for product images. This helps search engines understand the content of the images and can improve your visibility in image search results.

Improve User Experience:

a. Site speed: Ensure your website loads quickly, as a slow-loading site can increase bounce rates and negatively impact your SEO. Consider compressing images and using caching to improve load times.
b. Mobile-friendly: With the increasing use of mobile devices for internet access, make sure your website is mobile-friendly. Google's Mobile-Friendly Test tool can be used to check this.
c. Ease of navigation: Your site should be easy to navigate, with a logical page hierarchy and internal links that help users (and search engines) find your content.

Content Strategy:

a. Regular blogging: Regularly publish blog posts that cater to your target audience's interests (DIY projects, craft ideas, etc.) and strategically use your target keywords within these posts.
b. Use of multimedia: Incorporate relevant videos, images, and infographics in your content. Multimedia content is engaging for users and can help to reduce bounce rates.

Link Building:

a. Internal links: Use internal links to guide users to relevant content and improve the link structure of your site.
b. Backlinks: Try to acquire backlinks from relevant, high-quality websites. Consider guest blogging, influencer collaborations, or craft directories.

Local SEO:

If you have a physical store, optimize your website for local search. Make sure your store’s address, phone number, and opening hours are easily found. Consider setting up a Google My Business account to increase your visibility in local search results.

Monitor and Adjust:

Regularly monitor your website's performance using tools like Google Analytics and Google Search Console. Review your keyword rankings, organic traffic, bounce rates, and other metrics regularly to identify what’s working and where adjustments are needed.
Remember, SEO is not a one-time task but a continuous process. It might take a few months to see significant results, so be patient and consistent with your efforts.