Target Group Navigator

Your ideal target group for the eco-friendly skincare line is largely composed of women, primarily in the age range of 20-35 years. This demographic has shown a keen interest in organic, cruelty-free, and sustainably packaged products and forms the bulk of customers for competitors such as Burt's Bees, Honest Beauty, and Tata Harper.
These individuals prioritize sustainability and wellness in their purchasing decisions. They are typically urban dwellers in the U.S., Canada, and U.K., often having a higher level of education and income, which allows them to afford products in the premium eco-friendly market.
To reach this target group, platforms like Instagram, eco-conscious blogs, and email newsletters are highly effective. These platforms allow for a diverse range of content, from visually appealing product photos to educational blog posts about the benefits of sustainable skincare. Influencer collaborations can also be a powerful tool, as many people in this demographic trust and follow influencers who share similar values.