Webinars and Live Events Strategist

For the webinar aimed at building brand awareness among young entrepreneurs, here is a detailed strategy that leverages your budget, desired date, and other preferences:
Event Strategy

Pre-Event

a. Speaker Acquisition
Secure a well-known industry expert in social media marketing. Reach out to potential speakers immediately to secure their availability on December 1st.
b. Platform
Choose a high-quality streaming service that offers stability and a range of features, such as interactive Q&A sessions and polling.
c. Partnerships
Collaborate with local business organizations for sponsorship and to leverage their network to reach more young entrepreneurs.

Marketing

a. Social Media Advertising
Create a buzz through social media platforms popular among young entrepreneurs. Utilize visually captivating content to draw attention.
b. Email Marketing
Design a series of emails to announce the event, remind the attendees as the event day approaches, and finally a last-minute reminder on the day.

During the Event

a. Interactive Sessions
Incorporate interactive sessions to address the need for more engagement. Have Q&A segments after each presentation and a networking room for attendees.
b. Highlighting Your USP
Showcase your innovative solutions for small businesses through case studies or success stories during the event.

Post-Event

a. Feedback
Collect feedback from attendees through a post-event survey to understand what worked well and what can be improved for future events.
b. Follow-Up
Send thank-you notes to attendees with a recap of the event and links to session recordings.

Metrics

Monitor the number of attendees and the engagement rate to measure the success of the event. Consider setting a goal of a specific engagement rate to aim for.
Concerns
Be prepared for potential technical issues by having a technical support team ready to assist during the event.
Budget Allocation
Allocate the $20,000 budget efficiently among speaker fees, marketing, platform subscription, and other logistical needs to ensure the event's success.
I hope this strategy proves beneficial. Feel free to adapt it to meet your specific needs.