Website User Experience Improvement

To offer tailored UX improvement suggestions, I'll need the details mentioned above. Based on the given data, here's a preliminary set of suggestions to elevate the user experience on your online store:
Optimizing the Checkout Process:
Single-page Checkout: Given feedback on the checkout process, consider streamlining it into a single page, eliminating unnecessary steps.
Autofill Information: Enable autofill for returning customers or utilize browser capabilities to speed up the information entry process.
Guest Checkout: Some users prefer not to create accounts. Providing a guest checkout option can reduce friction.
Enhancing Product Display:
Dynamic Filters: Allow users to filter products based on multiple criteria simultaneously, such as brand, price range, or features.
High-quality Images: Ensure all product images are of high resolution. Zoom-in functionality can give users a detailed view.
360-degree Product View: This feature can offer users a holistic view of tech products, increasing confidence in their choice.
Addressing Analytics Data:
Bounce Rate: A high bounce rate might indicate users aren't finding what they're looking for quickly. Improve homepage design, highlight popular products, and make sure the search function is efficient.
Average Session Duration: 3 minutes is a decent time. To increase this, consider adding engaging content such as blog posts, how-to guides, or video tutorials related to the tech products you're selling.
Platform-Specific Enhancements (Shopify):
Utilize Extensions: Shopify has a plethora of extensions available. Explore and integrate those that can improve UX, like chatbots for instant queries or advanced filter options.
Mobile Optimization: Shopify themes are generally mobile-responsive, but it's always good to double-check. Ensure that mobile users face no issues in navigation or checkout.
Design and Aesthetic Improvements:
Consistency: Ensure your modern-retro design style is consistent across all pages. This enhances the brand experience.
Feedback-driven Design: If users have specific feedback on some design elements, take them into consideration for the next design iteration.
Accessibility:
Alt Text for Images: Since you want the site to be screen reader friendly, ensure all images have descriptive alt text.
Keyboard Navigation: Ensure all website functions can be navigated using a keyboard for users who can't use a mouse or touchscreen.
Color Contrast: Given your retro color palette preference, ensure that text-background contrast meets accessibility standards.
For a more refined set of suggestions tailored specifically to your website's current design and functionalities, please provide the optional information mentioned, including a link or screenshots to the checkout page. This will enable a more targeted review of the site's user experience.